What Is Digital Advertising and Why Is It Important?
Digital advertising is the process of delivering promotional material to a target audience through digital platforms such as email, websites, social media, mobile apps, and affiliate programs.
With digital advertising, you can set your small business in motion, reach your target market, and scale up any business online. But that is not all; digital advertising can help you increase organic traffic. Traffic helps you generate leads, which you need to appeal to new customers, who you need to generate revenue.
It goes without saying that traffic is not the only ingredient you need to succeed. You need a marketing strategy, an attractive product or service, and a well-designed and functional website. However, if you have all these but no traffic, it is meaningless because no one will get to see what you have to offer.
What Are The Most Effective Digital Advertising Platforms?
The most effective digital advertising platforms include:
Google Ads are categorized under two different networks: the Google Display Network (GDN) and the Google Search Network (GSN). Google Search Ads appear on the search engine results page (SERPs) when netizens search for certain keywords. They provide a way to get your ads in front of users as they are actively searching for your products or services.
The GSN mainly supports text-only ads; however, Google has recently added support for newer ad types like shopping ads. The GDN is different. You can display your ads on over 2 million participating websites and reach around 94 percent of U.S. and 90 percent of global internet users. It also supports banner ad advertising, video ads, rich media ads.
Facebook is the second-largest digital advertising platform in the world. Its strongest feature, audience targeting, allows you to reach an audience that is relevant to your business and tap into new audiences that you would otherwise never be able to reach with organic social media.
Facebook supports different types of ads, including photo ads, story ads, and lead ads. It is one of the most effective platforms for paid ads. Established corporations and small business owners can use these different types of ads to appeal to potential customers and provide helpful content that encourages viewers to purchase a product or service.
Netizens can also advertise on Facebook through Facebook Messenger. This messaging app allows you to send messages with ads, deliver content into users’ chats, and run ads on Messenger stories. Facebook Ads play a crucial role in initiating conversation; therefore, they should not be ignored.
Instagram is a photo and video-sharing app owned by Facebook (recently rebranded as “Meta”). You can advertise on Instagram by promoting stories and posts directly from your Instagram business account, creating ads from your Facebook page and promoting them on Instagram, and creating ad campaigns in Facebook Ads Manager.
With different types of clients throughout Ozona, FL, and Austin, TX, Brand Water has established strong working relationships with industry-leading professionals to help with your marketing strategies. Brand Water can help you determine which digital platform is ideal for your business. We can help you create an advertising plan that ensures your advertising reaches your ideal audience and help make your marketing language and tone consistent throughout your digital marketing campaign. We believe in creating a brand story that your potential customers will want to be a part of and running ads to your existing customer base to increase retention and remind them of your company. Contact us today to schedule a consultation.
Types of Online Advertising
There are different types of online advertising, including:
LinkedIn Ads
This platform is mainly used for professional networking. It is an important source of traffic for companies that are targeting professionals, as well as B2B businesses. It offers different types of ad formats such as Text Ads, Sponsored InMail, and Sponsored Content.
You can advertise on LinkedIn using Linked Ads and target users based on their interests, the company or industry they work in, and their job title.
TikTok
TikTok is a video-sharing app that has taken over the social media advertising world. Individuals use this platform to create and share short videos on any topic. TikTok has gained massive popularity over the past few years, reeling in1 billion monthly active users.
Advertising options on TikTok are limited; however, businesses that choose to advertise on this platform usually focus on building brand awareness and not generating traffic or leads.
YouTube
YouTube is the second-largest search engine in the world, with over 2 billion monthly active users. You can place a video ad before or during YouTube videos. You can target users’ interests and demographic information on YouTube. This helps you serve your videos to your ideal audience.
To see where your ideal clients spend most of their time online, Brand Water can help look into their most frequented social media channels. After determining which channel your ideal clients spend the most time on, we will help you create an ad campaign that will help you attain desired results, such as improved communication with your target market, increased brand awareness, or increased sales. Get in touch with us today. We can make advertising work for you and your business by implementing a solid digital marketing strategy that perfectly aligns with your advertising goals.
What Is The Best Way To Advertise Small Businesses?
There are several advertising methods that you can use to advertise your small business. For starters, you can buy ads on popular social media sites like Facebook, LinkedIn, or Twitter. Secondly, you can send emails to customers on your email list. Lastly, you can use traditional advertising avenues like radio, television, and newspapers.
At Brand Water, we can help you choose the best advertising method for your business. We provide TV and Radio advertising services, as well as online marketing services, and can help you maneuver through the complex and overwhelming parts of the process.
How Important Is Ad Targeting in an Ad Campaign?
Choosing a platform on which your ads will run is just the first step. Next, you will need to decide who you want to see your ads. It is worth talking about your product but even more beneficial to use the ad space talking about the impact a purchase would have on your customer’s life. This is what is called ad targeting. Most ad platforms allow demographic targeting. This will enable you to exclude or focus on customers based on their location, gender, or age. Targeting the right audience will help you ensure that your ads are seen by audiences who are interested in your products or services. This, in turn, maximizes your ad spend. The ad should also have leads back to your landing page and be engaging in such a way that the target market feels compelled to call or make a purchase.
How Does Paid Search Advertising Work?
All search engine results pages (SERPS), including Google, Microsoft Bing, and Yahoo, have their own paid advertising. This is known as pay per click (PPC), and it is an online advertising strategy where you bid on keywords and place ads at the sides or top of search results.
What Are Banner Ads Good For?
These types of ads are advertisement images placed on a web page to showcase a brand, product, or service and link to the advertiser’s site. They usually stretch across the sides, bottom, or top of a website, and many companies use them because they are an affordable, quantifiable, and effective way to build brand awareness.
Contact the Advertising Experts for All Your Advertising Needs
Brand Water is here to help you set your marketing efforts in motion. We can help you drive more traffic to your website by targeting relevant keywords. We can also get your current customer base to make more purchases by running paid online advertisements.
We focus on creating creative messages that will appeal to your audience. We also help you explore opportunities for growth and achieve your marketing goals, as well as your full revenue potential.
We cover more than traffic acquisition and keyword research: we focus on delivering better conversions and tangible results. Whether you need better page conversions, higher rankings on SERPs, or a marketing strategy for your website, you can count on us to get the job done. Feel free to contact us via phone at 813-777-9412 or email us at MATT@BRANDWATERMEDIA.COM,
