Television advertising remains one of the most successful ways to raise brand awareness. As a television advertiser, you can target consumers with unparalleled accuracy and cost-efficiency, thanks to over 300 entry points to specific interest groups and demographics.
Because of the expansion in the number of channels available to viewers, television advertising expenses are now lower than they used to be.
At the same time, it is still necessary to understand how to deploy a TV commercial to a target audience on local television stations. You want to make sure that you are obtaining the right return on investment when you place an ad on your local news programming segments or with local broadcast affiliates.
If you are looking for help with commercial television deployment and want to understand more about ad strategy when it comes to your small business, work with our team at Brand Water Media today. Our team has extensive experience conducting local commercial deployments and TV advertisement campaign investments.
We understand everything from cable advertising to daytime television and can help you with average cost placements and other TV commercial matters for your small business.
Here is a simple guide that will go into everything you need to know about the current TV advertising cost.
The Main Costs of TV Advertising
Television commercials have two primary costs: production and distribution. The payment for the ad agency and production crew are included in production costs. It can cost anything from $2,000 to $50,000 and is dependent on the complexity of the project.
Broadcasting, the main expense, can cost $115,000 for a 30-second commercial. Production costs for TV commercials may be between $2,000 to $50,000.
Of course, the broadcasting expense will vary based on your marketing budget, your need for primetime spots, and the primetime spot costs. You will want to understand which commercial breaks work best for your small business and when you will obtain more viewers at the right price.
As a local advertiser, you are looking to air your commercial, a short video for a geographically targeted audience, that will provide you with brand awareness and with a return on investment in other ways as well.
While the total cost of broadcasting can start from $155,000, you may be surprised to know that it can go up to $1 million depending on your ad. Now, don’t let that make you hesitate and shy from going down this path. This channel can provide you with a significant portion of the value. Did you know that you can take advantage of this medium and obtain a 30-second spot for under $10 per set portion of impressions?
If you know how to advertise effectively, moderate your production needs and bring about the right video assets, your company can certainly use this broadcast medium to your benefit.
Factors that Influence the Cost of a TV Ad
Let’s look at some of the factors that can influence a TV ad in Austin and other cities.
Audience
The higher the costs, the more targeted the audience you buy into. This brings us to the percent of your audience watching at that time. So, if you advertise during the day, you’ll almost certainly be purchasing for all adults (16+). That will result in lower CPTs.
In contrast, if you want to buy into a more specified audience group, you’ll have to pay more for premium peak airtime.
Time of day
Your Cost Per Thousand is influenced by the time of day your commercial airs. Daytime audiences (09:00-17:30) are often smaller, resulting in lower TV ratings. These ratings determine the CPT for your target audience.
Peak time slots, on the other hand, attract large nighttime viewers. This raises the expense of television advertising.
The length of the advertisement
The length of your television commercial also influences how much you pay. The rate card, used by all media agencies, helps create TV plans based on the 30-second industry standard.
You can decide to broadcast 10-, 20-, 40-, and 60-sec advertisements – it’s all about what you want to accomplish.
Seasonality
The cost of television advertising varies by month and season. It’s a simple matter of supply and demand. Typically, the winter months attract higher viewing audiences who want to avoid the cold by staying home.
Creativity
The good news is that producing a TV commercial is no longer expensive. You can design an advertisement that meets all your audience’s needs with a few thousand dollars.
However, because your commercial is the face of your company. You must invest in its development. It will take time to reclaim the brand affinity you built. If you create something uninteresting or half-baked.
Demand
According to popular belief, the bigger the demand, the higher the price. Remember that the cost of TV advertising varies depending on factors like:
- the audience’s general demographics
- where and when the advertisement airs
- The size of the audience
- audience behavioral characteristics
Airtime
In layman’s terms, airtime is often sold on a Cost Per Thousand (CPT) basis, which is the cost of reaching 1,000 pairs of eyes.
The length of your TV commercial will also significantly impact the cost of production and broadcasting. A brief ad (e.g., 10 seconds) will cost considerably less than a 60-second slot.
Advantages of Tv advertising
What are the advantages of TV advertising? Why do people still worry about a video team, post-production, average cost, commercials, and more in Austin, Texas, and other major cities?
The answer is quite simple; there is still a strong return on investment if the project goes in the right direction.
Here are a few of the more critical reasons people think it makes sense to use this medium to reach their audience in the Austin, Texas area.
- Reach out to a vast and diverse audience.
- Advertise on a national scale.
- Ability to tell a tale that can’t be said on paper
- Ideal for companies who want to stay on top of their game.
If you think these reasons are compelling, reach out to our company, Brand Water Media, today for your commercials.
Disadvantages of TV advertising
What are the disadvantages of TV advertising in this modern era in the Austin, Texas area and other major cities?
- People may be watching but not paying attention to advertisements.
- The audience is not seeking what you’re offering, like in the case of pay-per-click (PPC) campaigns.
- It’s challenging to manage and analyze results.
- It requires a significant upfront cost making it a problematic marketing plan for beginner companies.
Of course, the right company in Austin, Texas will understand these disadvantages and will work with advertisers to obtain the right air time to meet their needs.
Our Team at Brand Water Media Will Assist with Local Advertising
As an advertiser, you must find a way to create catchy ads that will connect with your audience and stay in their mind.
When designing and broadcasting an effective TV ad, you’ve to consider several criteria such as:
- The network you want to advertise on.
- The length of the TV ad.
- The competition for the time slot.
If you are looking for help with ads, video production, and TV spots in Austin, Texas, we can certainly help you with your needs. We can help more business clients with their needs and use the data provided by various sources to help achieve the right outcomes.
Our nearly 40 years of combined advertising experience will ensure your campaign contains all the essential elements to reach your intended audience. With offices in Ozona, FL and Austin, TX., Brand Water helps clients win nationwide.
Contact us today to improve commercial operations for your business.
