People have loved TV for years. TV is used as an escape from day-to-day life; you can watch your favorite team knock out their rival or learn how to make your favorite chef’s famous dish. The opportunities are truly endless. TV advertising can help attract the right people to your business while introducing your product and services to a broader audience. Whether it is your first commercial or creating a new campaign, you want to get results to boost your sales and enhance your brand awareness.
Here are our 10 top tips on how to make your TV advertising effective in Austin, TX.:
Keep the Message Simple
Your advertisement should speak to the core message in 15 or 30 seconds. Don’t put too much messaging in a short space of time. Bring the hook, address their problem/situation, and give the solution. The solution should be followed with a call to action.
It can certainly be tempting to conduct television advertising in a manner that is similar to the branding that larger brands implement in their campaigns. For example, Starbucks can run a :30 sec. holiday ad that just shows people celebrating and being happy during the holidays. This works because everyone knows that Starbucks sells coffee. The problem with this approach is that while the audience is likely to know of a big brand like Starbucks, they may not be aware of your brand.
That is why your television advertising campaign should show exactly WHAT your business is all about and WHY your business should matter to your audience. Your advertising campaign must directly convey your message as concisely as possible.
Remember that you are not only looking to build brand awareness with your television advertising campaign, but you are also looking for conversions with your TV commercial. We can help you define your target audience and create an effective TV ad that will resonate with your potential customers.
Create a Concise Brief Message
An effective TV commercial should stem from knowing the people you intend to reach and how you want your brand to be perceived. There is nothing worse than having the right message in front of the wrong people OR the wrong message being in front of the right people. Do adequate research and summarize your findings. Also, ensure that the ad reflects your brand. The right television advertising campaign can certainly make a difference to your customers and shine a light on your brand.
The concise brief message helps you move forward with effective advertising that can appeal to more viewers.
Establish Key Claims
Ensure that every claim you make is backed up with evidence. Remember, you will be reaching out to elites, experts, and competitors. So make your arguments as solid as possible. How can you help your audience? How are you uniquely qualified to reach out to your target audience and help them with their problems in such a way that they will want to work with you.
These are types of problems that our television advertising professionals will help to solve to deploy TV advertising that works for your small business in the Austin, TX area.
Make it innovative
No one remembers a boring ad, so ensure that your TV ads are creative and exciting. Be sure to incorporate something entertaining. The right TV advertising professionals can work with you on your TV commercials and television ads to make them informative and entertaining.
Your business depends on having the right video production and story for your television commercial in your campaigns.
In conjunction with creating the right ad, Brand Water Media will make sure to deploy your TV commercial placements when your clients are most likely to see and retain your messaging.
Create a Theme
The look and feel of the advertisement you create will be critical in determining its effectiveness. Ensure that your ad is professionally designed and that the theme is meant for the right consumer audiences.
Our team at Brand Water Media can create the right message for your television ad, conduct quality level video production and help you to deploy an effective advertising campaign today.
Our team takes a different approach over other companies when it comes to helping you attract new customers with your ads. Let us help you tell your story.
Identify Your Target Audience
You must have your target audience in mind to ensure that your ad will be effective and stand out from your competitors. Also, ensure that the audiences you choose for your TV advertisements in Austin, TX. are similar to the clients you will reach out to when selling your products and/or services.
Talk to Our Advertising Experts
Seeking help is never a weakness. Remember, you will potentially be placing a lot of hours into your marketing plan. You wouldn’t want to place your efforts into something that will fail in the long run. You will learn a lot about TV advertising when you learn from people with hands-on expertise. Don’t just rely on the theoretical information you get online. Experts are likely to equip you with insider tips for making your TV ads in Austin, TX, more effective.
If you want to grow your business through the addition of television ads to your marketing mix, reach out to Brand Water Media for a free consultation today.
Conduct an Assessment
Be keen to evaluate every aspect of the advertisement. Never ignore metrics like the number of people who viewed your commercial, what else they like, their demographic characteristics, your sales volume trends after running the ad, and where those viewers went after seeing the ad. The assessment will give you feedback on whether your TV ad was effective.
Be Honest and Transparent
Honesty is the foundation of any campaign. Remember, we are in an era of mistrust. So let your audiences feel like you are telling them the absolute truth. You can’t be everything to everyone so don’t try to be. Let the viewer know exactly what you offer, your unique selling proposition and how you are able to help them in their current situation.
Work with Brand Water Media For Your Advertising Needs
Our nearly 40 years of combined advertising experience will ensure your campaign contains all the essential elements to reach your intended audience. With offices in Ozona, FL and Austin, TX., Brand Water helps clients win nationwide.
If you need assistance regarding TV advertising, radio advertising, video production, digital marketing, media buying, video production, digital marketing, media buying, and media planning, reach out to our team today.