Television Advertising

TV, just like all forms of media, is changing. And with that change comes opportunity. The way TV is measured in markets across the US is generally a lot more accurate now than it was in the old days. TV stations have to accept that they are facing increased competition for their audiences and their rates must reflect that.

Believe it or not, TV audiences aren’t all shrinking. Some areas are actually growing. In a lot of markets it’s products like YouTube TV and Hulu Live that are bringing Broadcast into people’s homes in a new way.  The reality is audiences aren’t growing everywhere on every channel. Broadcast advertising is changing and effective advertisers embrace and grow in the new media landscape. Part of being successful is knowing where the ratings are and how to keep costs low.

OTT, or Over The Top, is here to stay but we see it as more of an extension of your linear campaign and a way to insure that certain segments of your target market are accounted for on the back end. The targeting is undeniably useful, but the appeal of broadcast is still there.

Cable audiences are definitely not what they were back in the day. That being said, every market is different. Just look at the main markets across the southeast US and you’ll see some with more than 60% cable penetration and others with less than 30%. Every market is different and cable can be an asset when priced accordingly.

Well, it’s different in any and every market. But if for instance you’re looking for a target market that can purchase luxury goods you can never go wrong with “CBS Sunday Morning.”

If you are looking to advertise your products or services on television, the amount of money you will spend will be determined by the following factors:

·  TV stations ratings

·  Size of the television audience

· Length of your TV commercial

·  The television shows and/or time periods where your ad will air

·   The demand there is to be in a selected time slot

The amount of money you will spend on a TV ad in Austin, Texas, depends on these factors.

Brand Water Media will help you determine which television stations in Austin, Texas, will effectively reach your target audience. We will then help you develop a strategy that uses your uniquely created TV commercial to reach that audience. Not only that, we will help you determine the cost of TV advertising in Austin, Texas, how many times your TV commercial should air, and which TV stations will reach your target customers. We will work with your budget to ensure you get the best television ad for your TV advertising campaign. Feel free to contact us today.

To get television ads, you can purchase the ads from local advertisers, your local cable provider, or your local broadcast station, or you can work with an agency, which will purchase the ads for you. If you have decided where you want to advertise, you can get in touch with local advertisers, your local cable provider, or your local TV station directly. They will refer you to an account executive to help you navigate the media buy process.

When you work with an advertising agency like Brand Water Media, you get to work with media buyers who have an extensive network of TV contacts. We negotiate the best deals for our clients and create campaigns that will help you reach your advertising goals.

If you are interested in doing television advertising in Austin, Texas, below is everything you need to know about the costs:

Producing A TV Commercial In Austin

The average cost of producing a TV commercial can weigh heavily on any business. Still, advertising in Austin is possible for small businesses and simple to do. A thirty-second commercial cost can vary based on the elements put into the ad. So, if you have a tight marketing budget, you can still get started on your advertising campaign, but you need to have a professional walk you through the costs before production.

Cable Advertising

Cable advertising can help you get around the high cost of TV commercials. It can be geographically targeted, which means that you can choose a local advertiser that fits your budget.

With the exception of digital marketing, Cable advertising makes it a bit easier for you to reach your target customers as you can target specific zones. Cable television offers specialized channels, making it easy to focus your advertising efforts.

Local Advertising

 If you own a small business in Austin, Texas, we have great news for you. Local advertising is affordable, especially when compared to national advertising.

Daytime television and local news programming from 9:00 a.m. to 6:30 p.m. are the best slots to air advertisements and more often than not, have the least expensive rates. Late-night TV from 10:30 p.m. to 12:00 a.m. is also an attractive time slot for a smaller budget, especially if your target audience is adults. If you are a home service provider, you need to consider morning news programs from 5am-9am.

Brand Water Media can help you create a high-quality TV commercial without you having to drain your bank account. Our TV commercial production team can help you start your TV advertising campaign by creating TV ads that accurately portray your message. We work with a wide range of budgets and take on project sizes ranging from small to major. We will go to great lengths to make your advertising campaign successful and give you a competitive edge over your competition.  Partner with us today.